In today’s fast-paced, competitive business world, more and more business owners are turning to the Internet to boost their profits. And, in an age where high-quality, useful content is deemed king, people just like you are looking to capitalize on their expertise, increase their impact, and boost their profits with passive income information products — all while being able to help more people.
Entrepreneurs of all types — like our client Joy Chudacoff of Smart Women Smart Solutions — are joining in the information marketing community, productizing their knowledge and expertise, and creating multiple streams income. But here’s the catch — Think about the last time you were at the book store or at the grocery store. If you didn’t have a specific book or product in mind, you more than likely looked for the one that grabbed your attention first or looked the most appealing.
People do judge a book by its cover and a product by its packaging — A picture is worth a thousand words.
Just as a physical product’s packing or book cover design needs to make you want to pick it up and buy it, your ebook, special report, or digital product needs to have a compelling and appealing cover design or packaging design that resonates with your audience — like our clients Julie and Jo from the Conscious Cleanse. This is especially true when selling or offering it online.
In a store, you can pick up a product and check it out in detail. When selling a book or product online, consumers need to have a similar experience. By offering a 3D book cover, 3D CD or DVD, 3D box design, or other 3D information product design, you are add visual interest to your offer and simulate a tangible feel for your online product.
The key to information marketing success and information product sales is solving a problem, building trust, and delivering a valuable solution.
To accelerate the sales and marketing process, and translate the value associated with a tangible product to a digital product or information product, you need to make a great first impression with custom 3D information product graphic design.
We include it!
At Bourn Creative, we believe in 3D product design so much that we include the 3D design of your information product cover/packaging in every custom web design package, making your opt-in offer truly irresistible, or your information product knock your visitors socks off!
Premium Product Marketing Bundles
If you have ever bought or sold an information product or educational program online, you have more than likely seen information product bundles that include binders, books, CD and DVD cases, workbooks, and more — like the one above that we created for our client Suzanne Evans for her Be The Change Coaching Program. Bundling different types of information products together, not only appeals to the consumers need to “get more for their money,” but it also appeals to different learning styles. For example, a bundle with reports and CDs will appeal to both audio and visual learners. Adding a realistic 3D graphic of the items you are selling — even if they are digital — also gives your sales message an quick boost in credibility and professionalism.
According to the U.S. Department of Labor, more than 80% of comprehension occurs via visual input, that means that your audience will understand and recognize the value in what you are selling more quickly when you include a visual representation of what you are selling. Basically, 3D information product design helps increase your sales because consumers feel more comfortable about spending their money when they can see what they are going to receive.
Ebook Cover Design, Binder Cover Design, Special Report Cover Design, and Workbook Cover Design
If you are trying to increase revenue, boost sales, build your marketing list, or create multiple streams of income with ebooks, workbooks, binders, home study systems, and special reports — like our client Sharon Desjarlais of Client Rich Systems — you need to invest in information product graphics along with your website. A 3D ebook cover, 3D special report cover, or even a 3D audio product graphic is the perfect compliment to your opt-in marketing offers for ezines, email newsletters, teleclasses, and webinars.
Whether you are giving your ebook or report away for free, or selling it as a passive income product, a 3D cover can double, triple, or even quadruple your results. Your audience is already over saturated with marketing messages and special offers. Only those that stand out from the crowd and attract attention will get them to take action. A 3D cover adds visual interest, enhances your compelling offer, and SHOWS consumers what they are going to be receiving.
3D Packaging, Box, and Bag Design
While ebooks, books, reports, and audio and video programs are incredibly popular, sometimes you just need a 3D box graphic. Perfect for all-inclusive packages and bundles, a 3D box graphic is the natural choice to present information products like a Bootcamp in a Box, a Home Study System, membership sites, sets of materials, or a boxed set — like it was for our client Pamela Bruner.
From cereal and cake mix, to toys and games, to products and tools, consumers have been buying products packaged in boxes their entire lives. Showing your product visually in a 3D box targets their purchasing comfort zone and makes the buying decision easier and sales process faster.
3D Audio CD Design and Video DVD Design
The ebook, whitepaper, and special report market is becoming more and more fierce each day. As more competition has entered the market, business owners — like our client Kendall SummerHawk — are now offering something different — audio and video programs.
Audio programs are being delivered via teleclass, podcast, digital download, and CD, and video programs are being delivered via webinar, live stream, digital download, and DVD. No matter which way you choose to distribute your valuable content and educational information, a 3D CD or DVD product graphic can help you increase your sales and marketing conversions.
Consumers can more likely to take action, especially when money is involved, when there is something to see. A visual representation of the item you are giving away or selling not only helps you boost your results, but it speeds up the sales and marketing process — And that is why we design a custom 3D graphic to accompany the opt-in for all of our custom web design projects.
Hardback Books and Paperback Books
Leading authors (like our client Michael Obermire) and information marketers are skyrocketing their sales conversions online, and speakers are drastically boosting their back of the room sales with the exact same tool — a realistic 3D book cover. The addition of a 3D book cover to your website, speaker one sheet, order form, or flyer will help you convert more sales. A 3D book cover instantly enhances your credibility and gives your audience a visual point of reference that builds trust and helps you speed up the sales process.
Along with our custom web design packages, Bourn Creative offers custom book cover design for both paperback and hardback books as a complimentary add-on service, and we translate book cover designs into realistic 3D book cover graphics that can be used online, in flyers, in speaker one sheets, and sales order forms.
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