As a business owner or entrepreneur, your corporate identity is a part of your overall branding. It is an extension of your your visual brand and includes everything that has your logo and contact information on it.
Your corporate identity adds consistency to your brand and uplevels your professionalism.
Also sometimes referred to as a stationery package, a corporate identity package, or the identity and visual graphic design of your business encompasses things like:
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The key to creating a successful corporate identity package for your business, is to use a defined set of colors, typefaces, and design elements consistently on all materials. That usually means hiring a professional graphic designer to help you design your visual brand and create a brand style for your business.
Think about these examples… An email signature with bright colors and funky fonts can be a huge contradiction for serious businesses and cause a disconnect for prospects. Or a flyer using cheesey clipart and printed on a home printer would be completely out of alignment with a professional design company.
Remember, it may only take a few minutes, or even a few hundred dollars to create the different elements of your corporate identity package – but it may be seen by hundreds, if not thousands of prospects and clients over time.
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